Interaction with customers is the basis of any business! After all, if there is demand, supply grows, opportunities open for growth and development of new industries. But why some companies are popular, their profits grow despite the crisis, while others remain on the sidelines and are forced to "tighten their belts"? This will be discussed in the article.

The task of the enterprise is to create a constant demand for its services or products. Do not forget that every satisfied customer is an investment in the brand of the organization. The brand is an inert quantity, it works by the flywheel principle: it takes a lot of time and effort to move it, but then the brand starts working for the company. The IT industry does not stand aside and quite naturally inherits the principles of working with the client, which are rooted in history. Most of them will seem familiar to you, since we all receive services from a wide range of industries: we buy goods, use service stations, etc.

Consider several important principles in the example of the Software Engineeri... More